Yours.
You know your business better than anyone else. The customers, the seasons, the thousand small calls that keep it running. That's the way it should be, and nothing here replaces it.
The solution your business
is missing
I'm Jon Herrera, and I love solving problems. That includes the ones you're aware of and the ones you aren't yet. Whether it takes a fresh perspective or fully custom apps and background automation, I close the gaps.
Mine.
I know what's possible. What AI can actually do for you in practice, and where a simpler system beats a bigger one. Things don't need to be as complicated as they seem.
The gap.
Between those two kinds of knowing sits everything you're missing. The opportunity is invisible from where each of us stands alone. Together, I find that gap, and then I close it.
Why
"Maven"
Maven traces back to the Hebrew word mevin: one who understands. Everyone is born with a gift. Mine is understanding: I look at things and just get them, usually faster than I can explain why. Hand me a new board game and I'll find the strategy that wins it. Show me your business and I'll see what's actually going on. And this fast-moving world of AI and technology? Using it and reading about it gives me a runner's high.
The 360 is where we're looking. When it comes to understanding, perspective is everything: real intelligence is holding two opposing views at once and finding the resolution between them. That's where the gap shows up, and the 360 is the reminder to look everywhere.
I'm still not the expert in your industry. You are. But I am the expert in mine: I make complicated things simple.
What we do
Consultation
Sometimes what a business needs first is perspective. We'll look at how yours runs, tell you plainly what we'd change, and if you want it, put it in a written report with step-by-step instructions. Yours to keep whether you hire us or not.
Admin + executive assistance
The day-to-day, handled: scheduling, correspondence, bookkeeping support, and the systems and processes that keep an operation running smoothly. Years of experience assisting founders, executives, and startups, from personal assistant to executive assistant and everything in between.
Custom website development
Your website is the front door and the curb appeal of your business, and it's usually made more complicated than it needs to be. The pretty part is half the job. Behind it, speed to lead, SEO, and now AI search decide whether you get found at all.
Background automation
Workflows that handle the repetitive work while nobody's watching. Set up once, running every day. AI has become a buzzword instead of what it is: a tool that accelerates what you're already doing.
Strategy + fractional AI
An AI expert on call without hiring one full time. I keep up with what's changing so you don't have to, and tell you plainly what's worth adopting and what's marketing.
Custom app development
Mobile, web, or desktop. I handle the build and the part that decides whether it earns: turning the idea into a product people pay for, with the marketing and automation wired in from day one.
Current projects we're excited about
AIOSS
All-In-One Safety Software: a safety management platform with online training courses. I own it and operate it.
Points Vantage
An app that helps Canadians get the most from credit card points and cashback. I took it from concept to shippable product.
Scrapture
A personal knowledge and life management app, built mobile-first. Capture a thought fast and find it again when it matters. The waitlist is open.
Let's connect
Can't wait to hear from you.